Staefa / Switzerland June 16 2010:
Staefa/瑞士 2010年6月16日报道

Phonak beat off strong competition at the recent international SABRE and HALO award ceremonies when Hear the World, the global initiative to raise awareness about the importance of hearing and hearing loss, won the International SABRE for best campaign in the ‘Public Education’ category and the Silver HALO award for ‘Best Event.’

峰力聆听世界活动，在众多竞争对手中脱颖而出，荣获国际SABRE AND HALO大奖。作为倡导关注听力和听力损失的公益活动，聆听世界入选SABRE“公共教育”大奖和Halo“最佳市场活动”银奖两项大奖。

The prestigious SABRE Awards, which recognizes Superior Achievement in Branding and Reputation throughout Europe, the Middle East and Africa, received close to 2,000 entries for this year’s ceremony, split over a range of categories. In the ‘Public Education’ group, Hear the World was selected as the winner ahead of other celebrated campaigns including the ‘Brain Bank Appeal’ by the Parkinson’s Disease Society and ‘Smoking in Pregnancy’ from the Department of Health. The initiative also received a Certificate of Excellence for the annual Hear the World calendar in the ‘Poster/Calendar/Photography’ category.

享有盛誉的SABRE大奖，旨在鼓励欧洲、中东和非洲地区，在品牌营销和公益事业方面表现杰出的企业和活动。今年的评比，共收到来自各领域近2000份参选方案。在“公共教育”类别中，聆听世界优先胜出。击败了包括帕金森病协会的“脑库活动”和健康部门的“孕妇禁烟”活动在内的诸多竞争对手。同时，聆听世界日历也荣获了“海报/日历/摄影”类优秀作品奖。

The Cause Marketing Halo Awards recognizes how corporate and non-profit fusion can bring a seamless approach to positive, impactful social change. Phonak received the silver HALO award for ‘Best Event’ for the Hear the World exhibitions showcasing the world-famous Hear the World celebrity ambassador photographs during a six month tour to Macy’s department stores in five major U.S. markets, including Dallas, San Francisco, Miami, New York and Philadelphia. Each image, taken by musician and photographer Bryan Adams, depicts a celebrity ambassador with one hand cupped behind their ear in an effort to convey conscious hearing. In addition to viewing the exhibit, consumers
at each site were able to receive free screenings and consult with local hearing healthcare
professionals.

Cause Marketing Halo大奖，旨在肯定社团和非营利性组织对社会发展变革所起到的积极有力的影响。峰力公司荣获HALO“最佳市场活动”银奖，主要得益于聆听世界在美国五大城市（达拉斯、旧金山、迈阿密、纽约和费城）进行的长达六个月的巡回橱窗展览，展出的内容主要是世界聆听形象大师——音乐家、摄影师Bryan Adams的照片。照片中的Bryan Adams将手置于耳后，作出聆听的姿势，用于呼吁大家对听力的重视。除了观赏照片展览以外，消费者还可以在当地进行免费的听力的听力检查和专业咨询。